Clarion and Hadley to deliver over 228 new social rent homes in the heart of Penge
Hundreds of new affordable homes for local people could soon take shape in the heart of Penge as Clarion Housing Group and Hadley Property Group move forward with plans to deliver the Blenheim Centre as a residential-led, mixed-use development, including 100% of homes to be provided as social rent tenures.
All the new homes are intended for residents on Bromley Council’s housing waiting list, providing much-needed affordable housing for local people.
The Blenheim Centre site is owned by a joint venture between Hadley Property Group and Latimer, the development arm of Clarion Housing Group, the UK’s largest housing association. The partnership has submitted a minor planning amendment (known as a Section 73 application) that would enable the entire scheme to be brought forward as social rent homes.
In March 2024, the London Borough of Bromley approved proposals for a mixed-use development of up to 230 homes and commercial space, with 35% of homes originally designated as affordable housing. By working closely with the Greater London Authority (GLA) to secure additional grant funding, the partnership has identified an opportunity to deliver 100% of the development as social rent affordable housing.
Located just off Penge High Street, the site occupies a highly convenient position close to local transport links, shops, the library, and community amenities. It also sits near existing Clarion homes, enabling efficient local management and strong community connections.
The revised planning application, which has been submitted to Bromley Council, includes 228 affordable homes and new ground floor Commercial spaces which open out onto a new public square. Subject to approval, construction could begin in late 2026, with completion expected in 2029.
Richard Cook, Chief Development Officer at Clarion Housing Group, said:
“Delivering genuinely affordable homes for Londoners is at the heart of what we do, and the Blenheim Centre represents exactly that ambition in action. By working closely with Hadley and the GLA, we’ve found a way to go even further in meeting local housing need, providing 228 high-quality, well-designed homes that people can truly afford. This is a great example of partnership working and reflects our shared commitment to tackling the capital’s housing shortage.”
Andy Portlock, CEO at Hadley Property Group, said:
“The realisation of this project shows how cross-sector collaboration can unlock opportunity and deliver meaningful regeneration. Working alongside Clarion and the GLA, we’ve helped pave the way for high-quality affordable homes and new community spaces that meet Penge’s local needs and contribute to London’s wider housing ambitions.”