Applications for 2020 William Sutton Prize are now open.

We look for ground breaking new ideas which make a positive impact on a community. No idea is too big, or too small. You can enter as an individual with a fresh concept, or as an established organisation with a new business plan.

There are two distinct prizes, but the common theme is the value we place on innovation and the potential of an idea to make a positive difference to a community.

A prize of up to £20,000 is available to the winner of both categories. Every submission should include a short description of how the £20,000 could be used to further develop or enhance your concept. Entries are judged on the quality and potential of the idea, not a detailed business plan. All entries will need to be completed by no later than 12 noon on Wednesday 30 September 2020.

Apply today and make a difference

The William Sutton Prize for Social Innovation

Will be awarded to an individual or organisation that has developed a ground breaking new product, concept or service that will make a positive social impact on disadvantaged groups or communities.


William Sutton Prize for placemaking and affordable housing design

Will be awarded to an individual or organisation that has developed a ground breaking design concept that will improve the quality of life and support the wellbeing of residents and communities.

The link to the online application forms can be found on the prize category pages above. All entries will need to be completed by no later than 12 noon on Wednesday 30 September 2020.

About the awards

Clarion Housing Group would not exist today without William Sutton, a 19th century entrepreneur who founded the UK’s first door to door parcel delivery service and bequeathed his fortune, in order to provide much needed housing for the poor. William Sutton’s legacy is found not just in some of our buildings, but in the spirit of innovation and philanthropy that we embrace at Clarion Housing Group.

Read more about last year’s winners here.

The William Sutton Prize Panel

The William Sutton Prize Panel oversees the shortlisting and final judging of applications. We are delighted to have secured the hugely valuable experience and expertise of our pool of panel members – more information on each of our panel members can be found below.

Greg Reed

Following a 20-plus year international career in Banking, in 2012 Greg joined HomeServe Membership, the biggest business in the HomeServe Group, as its UK Chief Marketing Officer, becoming CEO in June 2017. Greg now leads a business of over 3,000 People, including 1,000 field engineers, with 2.1m Customers and a turnover in 2017 of £326m.

When he joined, in the UK HomeServe had been through a regulatory, reputational and commercial near-death experience and Greg was part of a new exec team brought in to create and drive a culture that would help a new HomeServe to emerge; a commercially powerful business built on strong principles with the right culture of committed People delivering effortless service to Customers.

In 2017, Glassdoor recognised HomeServe Membership as one of the ten best places to work in the UK, for the second year running. In the same year, Greg was named 'Best Leader' and 'Most Progressive Workplace Leader' at the Talent Unleashed Awards.

One of Greg’s focus areas has been innovation and through his leadership, HomeServe is now a recognised InsureTech company through its wholly-owned subsidiary HomeServe Labs. Its first product, the award-winning Leakbot, is now in commercial production.

A native of Smyrna, Delaware, Greg’s undergraduate degree was in Finance from Pennsylvania State University and he also holds a doctorate in Law from Widener University School of Law. Greg lives in Edinburgh with his childhood sweetheart Melissa and their three children. His best friend is his border collie, Piper.

Biljana Savic

Biljana is an urban planner and architect based in London. She is a passionate advocate for creative, responsible and collaborative placemaking that benefits all. Biljana currently splits her time between working as urban integration and planning specialist on Crossrail 2, the biggest new infrastructure project in London, and as independent facilitator, planning and design consultant providing support to a number of local authorities and community organisations developing built environment policies and projects.

Previously she led a UK-wide training and mentoring programme for community groups working to regenerate historic buildings and sites they love, and a programme of support to communities in England piloting neighbourhood planning under the Localism Act (2011). As part of The Commission for Architecture and the Built Environment Biljana led a number of government funded programmes of urban design and planning support to public sector organisations working in housing growth and renewal areas.

She is a Director of the Academy of Urbanism; a Design Council’s Built Environment Expert (BEE), member of Croydon Council’s Place Review Panel and The Glass House Community-Led Design’s Enabling Panel. As a Winston Churchill Fellow Biljana studied approaches to community engagement in urban planning and development in Australia, New Zealand and Cuba. For further updates follow Biljana on Twitter (@BiljanaSavic).

Peter Holbrook

Peter Holbrook became CEO of Social Enterprise UK in January 2010.

Social Enterprise UK is the national trade body for social enterprise and represents a wide range of social enterprises, regional and national support networks and other related organisations. SEUK works to promote social enterprise as a model for changing both business and society.

Peter has established, developed and supported hundreds of diverse social enterprises over his career. He has advised government taskforces in the UK and overseas and chaired the Social Enterprise World Forum, the global network of social businesses until 2015.

He was appointed a CBE in 2015.

Clare Miller

Clare is the Chief Executive of Clarion Housing Group. She was previously Affinity Sutton’s Group Director of Governance and Compliance.

Prior to this she was an Executive Director at the TSA, with responsibility for housing association regulation. Clare has also worked for the Housing Corporation, where she led on the financial regulation of associations in special measures. Clare is a chartered accountant, qualifying with Coopers & Lybrand.

Clare is looking forward to judging the William Sutton Prize and hoping to see a range of innovative and bold entries!

Peter Fortune

Peter is Deputy Leader of the London Borough of Bromley and holds the Portfolio for Education, Children and Families. He runs his own consultancy and management company and was formally Business & Operations Manager for Newsquest South London and Sussex. Peter is very pleased to see William Sutton's legacy secured via this exciting and innovative award.


Michelle Reynolds

Michelle Reynolds

Michelle was formerly Clarion’s Group Director for Commercial Services and has served on the Group Executive team since Clarion was formed in 2016. Michelle has over 25 years experience and her previous roles include directorships at Affinity Sutton and William Sutton, and Chief Executive of Aashyana, the South West's first Asian-led housing association.

As Chief Operating Officer, Michelle leads on the transformation of the Group’s customer service offer to its 360,000 residents. Michelle also has responsibility for overseeing the long-term investment plan for new homes and neighbourhoods, creating mixed communities that are desirable and fit for the future.

Richard Cook

Richard is Group Director of Development. He joined Clarion in February 2019 from Lendlease Europe, where he was Head of Residential and responsible for delivering 1,000 new homes per year of mixed tenure from open market to affordable.

Richard joined Lendlease in 2010 as Head of Delivery of the Design and Build contracts on the Olympic Village for London 2012. His extensive career in residential development includes senior roles at Mace and George Wimpey PLC (now Taylor Wimpey PLC).