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Our social purpose

A force for good

Homes are the platforms on which lives are built – and we exist to provide homes for those who need them most. 

Clarion Housing Group is the largest social landlord in the UK, with 125,000 homes and 360,000 residents.

Our social purpose stems from a heritage that stretches back more than a century. It began in 1900, when Victorian entrepreneur William Sutton died and left his £1.5m fortune – which would be worth £197m today – to build social housing.

Clarion’s ESG commitment

At Clarion, we are committed to delivering significant environmental and social impact throughout everything we do.

Find out more about our sustainability strategy, work and priorities.

Investing in our communities

Today our charitable foundation Clarion Futures, runs one of the country’s biggest social investment programmes. This work generates more than £100m every year in social value. This is the value given to the positive benefits for people and communities. For instance, a social value can be put against improved wellbeing and better life chances through having a home and a job.

Every year Clarion Futures works with charities, community groups and other organisations to help thousands of our residents to overcome challenges and fulfil their potential. This includes:

  • Helping them develop skills they need to find work
  • Supporting them to manage their money
  • Helping them to get online and develop digital skills
  • Improving their neighbourhoods

A social return on investment in 2023-24

  • £123.5m

    social value generated by Clarion on helping people and communities 

  • 1,724

    people helped into secure employment

Responding to the housing crisis 

The government recognises our role as a leading housing provider, and we are a strategic partner of Homes England.

In 2023-24:

  • We built 1,538 new homes 
  • 67% of our new homes were for affordable tenures
  • We invested £541m of our surplus in new and existing affordable homes

The housing crisis in Victorian times prompted William Sutton to leave his fortune to provide new homes for those in need. More than a century later, affordable housing remains in desperately short supply, and our mission is more important than ever.

We’re committed to meeting the needs of people in the long term. The homes we build each year are part of a wider package of support that we bring to communities. Our social purpose runs through everything that we do. It informs our strategic approach to making things better for residents and their communities.

A partnership for change

We are committed to safeguarding children and supporting young people through our new three-year partnership with the NSPCC.

The partnership is raising funds for the NSPCC and enhances our combined efforts to protect children and promote their wellbeing. Colleagues from Clarion and the NSPCC are working together to empower young people, help them overcome loneliness, and connect them with vital support services.

Our partnership underscores our commitment to making a positive impact in our communities and creating a brighter future for children across the UK.

Download our 2022-23 Social Impact Report

See how we are performing against our sustainability targets and our priorities.
Download now
Clarion residents planting in communal garden