Clarion Housing Group plans for success. We have a clear strategy and are monitoring our progress in achieving our goals.
Planning for people and communities
Our strategy is to become the UK’s leading housing group for good quality, sustainable and affordable homes – delivering lasting benefits for our residents and communities.
It sets out our direction of travel, on a journey that evolves as circumstances change - with a relentless focus on achieving our objectives.
Our corporate strategy sits above individual strategies for different areas of our work. One of the most important of these is sustainability which we’re embedding across our organisation and operations. We’re developing our first ever sustainability strategy. This will guide our path towards becoming net zero emissions by 2050.
This will sit under our wider strategy, which has four areas of focus; residents, people, homes and communities, and our business.
Our residents
We aim to meet the needs of our residents. This means delivering a high-quality service 24-7 and helping improve the lives of our residents and their communities. We review our services on a regular basis, getting feedback from our residents to ensure we are doing our best by them.
We also aim to offer even more opportunities for people to build a better future. This is being done through the work of our charitable foundation Clarion Futures.
Our people
We want to attract and develop talented people. We're doing this by offering them an inclusive environment where they can build successful and rewarding careers. We’re promoting diversity and equality, and providing a work/life balance.
We empower our people to implement our strategy and we’re creating pathways to help them progress their own careers.
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Strategic achievements 2025-26
£453m
invested on improvements to our existing homes
80%
of new homes affordable
