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New Clarion housing development in Ebbsfleet

Long-term strategy 

Planning for people and communities 

Our strategy is to become the UK’s leading housing group for good quality, sustainable and affordable homes – delivering lasting benefits for our residents and communities. 

It sets out our direction of travel, on a journey that evolves as circumstances change - with a relentless focus on achieving our objectives. 

Our corporate strategy sits above individual strategies for different areas of our work. One of the most important of these is sustainability which we’re embedding across our organisation and operations. We’re developing our first ever sustainability strategy. This will guide our path towards becoming net zero emissions by 2050. 

This will sit under our wider strategy, which has four areas of focus; customers, people, homes and communities, and our business.  

Our customers 

We aim to meet the needs of our customers. This means delivering a high-quality service 24-7 and helping improve the lives of our residents and their communities. We review our services on a regular basis, getting feedback from our customers to ensure we are doing our best by them.

We also aim to offer even more opportunities for people to build a better future. This is being done through the work of our charitable foundation Clarion Futures.

Young family standing together with their children, smiling on their front doorstep

Our people 

We want to attract and develop talented people. We're doing this by offering them an inclusive environment where they can build successful and rewarding careers. We’re promoting diversity and equality, and providing a work/life balance.

We empower our people to implement our strategy and we’re creating pathways to help them progress their own careers. 

Victoria Whittle, Head of Jobs and Training

Our homes and communities

We’re focused on providing good quality, safe, sustainable, and affordable housing and desirable neighbourhoods where communities can flourish. This means driving up standards of building safety and sustainability, and continuing to build thousands of new homes every year.

We aim to achieve net zero carbon emissions across our operations by 2050. We’re also committed to delivering economic growth through jobs and apprenticeships and creating healthy indoor and outdoor environments. 

Clarion Housing development

Our business 

We aim to become a resilient, sustainable, and adaptable business. We strive to make smart and efficient use of our resources to achieve the greatest impact in both social and financial terms.

We’re using our financial strength to plan for the long-term so we can continue to invest in our existing homes and build new ones. We’re also embedding diversity and sustainability in all areas of our work.

Clarion Response vans

Strategic achievements 2022-23

  • £397m

    invested on improvements to our existing homes, such as new heating systems

  • 78%

    of new homes affordable

  • 95%

    of new homes rated B for energy efficiency.

Download our 2022-23 Annual Report

See how we built 2,032 homes, 78% of which were affordable.

Download report
Mother holding a baby at doorstep

2050 Strategy

Our asset strategy is our long-term plan to ensure our homes continue to be good quality, affordable and fit for the next generation. It focuses on investing in our homes to improve energy efficiency and reduce running costs for residents.  

The strategy goes above and beyond existing standards. The average Energy Performance Certificate (EPC) rating in the UK is D, but, we won’t settle for anything less than a C at the properties we are upgrading.  

Clare Miller, CEO of Clarion Housing Group

"Our Clarion 2050 programme drives our asset strategy as we upgrade and invest in homes at scale."

Clare Miller, Group Chief Executive

Over the next 26 years, we will enhance the homes in which our residents live. We will focus on building new homes in parts of the country where demand for housing is high. 

By 2025 we aim to have reduced carbon emissions from our new homes by 75% compared to 2013.

We plan to be the leading housing group for good quality, sustainable and affordable homes by 2050.

Benefits for residents

In 2021, the Department for Business, Energy and Industrial Strategy gave us a £4.5m grant to improve the energy efficiency of more than 100 of our homes in Cambridgeshire and Kent.

We’ve match-funded the grant from the Social Housing Decarbonisation Fund with an additional £4.5m. The upgrades will see our residents save up to £500 on their annual energy bills.

Investing in our homes is part of a bigger picture. Our charitable foundation Clarion Futures runs one of the UK’s largest social investment programmes. In 2022-23, this saw £17m invested in improving the lives of our residents and their communities.

Strategic partnerships 

Our strategic approach guides the major joint venture partnerships we have with leading home builders such as Bovis Homes, Lovell Partnerships, and the Vistry Group. 

We’re also recognised as a long-term partner by government. Homes England has selected us as a strategic delivery partner. It has provided £250m for us to build 4,770 affordable homes across the country by 2026. 

In addition, the Greater London Authority has awarded us a £240m grant to deliver 2,000 new affordable homes in London by 2026. 

An organisation with value and purpose

Clarion Housing Group is a business for social purpose, with a team of some 4,000 people committed to our mission of providing affordable homes for those who need them the most.

We are guided in everything that we do by the following values:

  • Open - we build relationships built on trust with shared goals. We communicate honestly and openly share information. 
  • Responsible – we’re focused on delivering value and consciously consider our actions and their impact on our people and communities. 
  • Respect – we’re inclusive, celebrate diversity, and promote mutual respect.  
  • Success - we focus on outcomes and delivering our very best in our shared social purpose. 
  • Evolving – we’ve moved with the times since we were founded over 100 years ago and are always looking to improve and adapt to new challenges. 

We’re always looking for outstanding candidates to complement our existing team. Find out more about working for an organisation that’s a force for good.