We take a strategic and sustainable approach to ensuring that we can provide good quality, affordable homes and neighbourhoods to people failed by the market.

This means having a strategy that sets out our direction of travel, which evolves as circumstances change.

And it means having a clear focus on our goals and monitoring our progress in meeting them.

Our focus is on delivering for:

Our customers

Focusing on the needs of our customers, providing a high quality customer service around the clock and helping improve the lives of our residents and their communities. Regularly reviewing the services we offer and the views of our customers to ensure we are doing our best by them.

Our people

Attracting and developing talented staff by offering them an inclusive environment where they can build successful and rewarding careers. Promoting diversity and equality, and providing a home/work balance. Enabling our staff to implement our strategy and have a career with a purpose.

Our homes & communities

Providing good quality, safe, sustainable and affordable housing and helping communities to flourish. Driving up standards of building safety and sustainability. Building thousands of new homes each year, and aiming for our homes to become zero carbon by 2050.

Our business

Using our resources to achieve maximum impact – in both social and financial terms. Embedding diversity and sustainability in all areas of our work. Making efficiency and value for money ‘business as usual’ and exploiting technology to the full. Evolving to meet future challenges.